Aid for Dementia



What do we do?

We are a spin-off company from the University of Helsinki, and we provide digital education services based on high-quality academic research. Our services aim at improving the quality of caregiving of persons with dementia.

Currently we operate in the whole of Finland.


Interaction is key in high-quality care. We use education to help caregivers provide the best care possible for persons with dementia.

Memocate uses innovative research and proficient service design to provide a compelling learning experience for caregivers.

Right now, we are in the process of creating multi-channel education services to improve the wellbeing of our customers globally.


Our values guide the way we work with each other, with our business partners and our customers.

Through professionalism, care, and innovativeness, we have created a company culture where passion and energy bloom.


  • We provide real solutions for real problems
  • We take responsibility for our work
  • We are knowledgeable about our products and customers


  • We put people first
  • We are committed to helping others
  • We add value to the community


  • We are living our vision
  • We take action to give our ideas life
  • We turn every challenge into an opportunity

Our story

The story of Memocate began already several years ago when Camilla Lindholm was working as a caregiver on the side of her studies in a care home located in Sipoo, Finland.

"Once I was sitting there chatting with my colleagues, when one of the residents approached us. Suddenly she froze, directed her gaze at the coffee table, pointed at the sugar basin and attempted to say something, repeating ”that..that..that”.

There and then I suddenly realized: dementia isn’t only about memory, it’s also about language – if you get a memory-affecting disease, you may also lose words, even ordinary concepts like ’sugar basin’, impeding your opportunities to communicate with others.

When this happens, you become dependent on the help from others to get your voice heard. In Memocate, we want to help persons with dementia and their caregivers to achieve successful communication.”

- Camilla Lindholm


Memocate provides a variety of education services. We work closely with our customers to raise awareness about dementia and improve communication with persons with dementia. Our methods involve both online and face-to-face education, as well as consulting services. At the moment, we are working on the first version of our training program, which will be piloted at the end of 2017. We are looking for partners to support our product development and the internationalization of our business.

Become a partner, contact us!

The pilot consists of four educational modules:


The pilot program combines web-based online learning with face-to-face workshops.




Camilla Lindholm

Camilla Lindholm, professor in linguistics at the University of Helsinki. More than 10 years’ experience of pioneer research in dementia and interaction. Is passionate about using in-depth knowledge based on research for improving the life quality for persons with dementia and their caregivers.

+358 40 717 9691


Heikki Viitanen

Heikki Viitanen, CEO and facilitator of good things. Happy personality with mission to help others by building networks, spanning boundaries and facilitating knowledge. Background in Demola innovation platform, associations such as JCI and studies on Administrative Sciences.

+358 44 0998 996


Persons with dementia are often unable to express their feelings and thoughts verbally, and the impaired communication abilities might lead to behavioral symptoms, like anxiety, depression, and acting out behavior.

A simple example would be that persons with dementia may not realise they are being addressed if the nurse does not stop to speak with them. This can result in misunderstandings and frustration.

Communication of the right kind is an effective form of non-pharmalogical rehabilitation, which prevents challenging behavior and improves the daily life of both persons with dementia and their caregivers.

Memocate is based on research conducted at the University of Helsinki. Since 2005, Camilla Lindholm has been studying interaction between persons with dementia and caregivers. Her research focuses on communication strategies used by persons with dementia and their caregivers, and on how interaction unfolds when one of the participants has impaired conversational skills. When words disappear and there is a decrease in language understanding, the conversational partner of the person with dementia takes on the responsibility of moving the conversation forward. Camilla uses videotaped research data and the method of conversation analysis, which reveals previously unrecognized interactional details.

Recent publications

Lindholm, C. 2016. Boundaries of participation in care home settings: use of the Swedish token jaså by a person with dementia. Clinical Linguistics and Phonetics Sep 13:1-17.

Lindholm, C. 2015. Parallel realities: The interactional management of confabulation in dementia care encounters. Research on Language and Social Interaction 48(2), 176–199.

Lindholm, C. 2014. Comprehension in interaction: Communication at a day care center. In: Jens Brockmeier, Hilde Lindemann & Lars-Christer Hydén (Eds.) Beyond loss. Dementia, identity, personhood. Oxford: Oxford University Press. 155–172.

Lindholm, C. 2013. Challenges and opportunities of group conversations: The day-care center as a communication milieu. In Boyd H. Davis & J. Guendouzi (eds.), Pragmatics in Dementia Discourse. Newcastle upon Tyne: Cambridge Scholars Publishing. 205–238.

Lindholm, C. & Wray, A. 2011. Proverbs and formulaic sequences in the language of elderly people with dementia. Dementia 10(4), 604–624.

Lindholm, C. 2008. Laughter, communication problems and dementia. Communication & Medicine 5(1), 3–14.

Nielsen, R.T., Antelius, E., Spilker, R.S., Torkpoor, R., Toresson, H., Lindholm, C. & Plejert, C. 2015. Dementia care for people from ethnic minorities: a Nordic perspective. International Journal of Geriatric Psychiatry 30(2), 217─218.

Plejert, C., Lindholm, C. & Schrauf, R.W. (eds.). 2017. Multilingual interaction and dementia. Bristol: Multilingual Matters.

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